Over 20 Contact Us Requests

Pearson TQ is the UK's leading provider of management apprenticeships.

A key division of Pearson - the world's largest learning company

Persona

Persona

HR and Learning & Development professionals

Top 500 UK corporates

Objectives

Objectives

Launch a new proposition for fully managed

management apprenticeships

Key highlights

Key highlights

Successful implementation of new marketing automation platform and lead scoring processes.

New experiments with lead nurture programmes adopted as best practices for other global divisions.

Pilot on paid social produced a predictable MQL acquisition cost of £34.60

Outcomes

Outcomes

7 Months

301 Marketing Qualified Leads

20 Contact Requests

Digital stack
LinkedIn Google Analytics Google AdwordsSalesforce PardotZapier
 Unbounce    Active Campaign

Though we’ve been producing content for many years, Contentology has really helped to bring purpose to our efforts. The number of leads speaks for itself, but we’re now also reaping the benefits in terms of higher quality social engagement and lower media costs – not to mention buy-in from our campaign marketing teams across the business.

Adrian Lloyd-Brown, Campaign Marketing Manager