£12m of influenced pipeline

Monitise campaign

Global fintech leader, accelerating the transformation of banks and financial institutions

Persona

Persona

CIOs in global banks and financial institutions

Objectives

Objectives

Underpin global demand generation programmes with a strategic content marketing programme

Key highlights

Key highlights

5,668 pieces of premium content downloaded

2,667 new tier one contacts created for email nurture programme

740 tier one target organisations opted-in

Outcomes

Outcomes

£12m of influenced pipeline

43 sales meetings secured

 

Digital stack
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