352 leads in seven weeks

JLA
JLA

Market leader for 40 years in the provision and servicing of industrial laundry and catering equipment.

Persona

Persona

Chefs in UK SME bars and restaurants

Objectives

Objectives

Generate new lead opportunities earlier in the buying cycle

Augment the wider digital marketing programme

Develop a new model for paid social activity

 

Key highlights

Key highlights

3.5% of marketing leads converted into sales opportunities via nurture programme

Optimisation led to LinkedIn becoming the most profitable acquisition channel

Outcomes

Outcomes

352 marketing, and 27 qualified sales leads in just seven weeks

Early success led to framework for lead generation being implemented across the business

 

Digital stack
LinkedIn Google Analytics Google AdwordsConstant Contact
 AutopilotUnbounce Wordpress  Zapier

The granularity of intelligence Contentology provides on digital channel performance has been a revelation – by understanding audience behaviours and targeting based on clear evidence, we’ve been able to focus our marketing spend and develop a consistently reliable new revenue stream.

Aline Mellor, Digital Marketing Manager