352 leads in seven weeks
Market leader for 40 years in the provision and servicing of industrial laundry and catering equipment.
Chefs in UK SME bars and restaurants
Generate new lead opportunities earlier in the buying cycle
Augment the wider digital marketing programme
Develop a new model for paid social activity
3.5% of marketing leads converted into sales opportunities via nurture programme
Optimisation led to LinkedIn becoming the most profitable acquisition channel
352 marketing, and 27 qualified sales leads in just seven weeks
Early success led to framework for lead generation being implemented across the business
The granularity of intelligence Contentology provides on digital channel performance has been a revelation – by understanding audience behaviours and targeting based on clear evidence, we’ve been able to focus our marketing spend and develop a consistently reliable new revenue stream.
Aline Mellor, Digital Marketing Manager