179 qualified sales leads in four months

Global management consulting

Worldwide management consulting firm

A leading B2B brand with thousands of employees across every continent.

Persona

Persona

Senior b2b decision authorisers

Objectives

Objectives

Improve demand generation performance for a specialist division

Provide evidence of the value of a content marketing programme over simply producing content

Key highlights

Key highlights

Corporate Twitter followers boosted by 9%

Lead CPA reduced to £2.33 via social and £0.90 via remarketing

Contentology the first outsourced agency trusted to write content on client’s behalf

Outcomes

Outcomes

1435 marketing leads

179 sales leads (consultancy requests)

 

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