48% conversion rate

Cestrian
Cestrian

Cestrian is a UK market leader in retail, event and outdoor signage.

Persona

Persona

UK retail marketing professionals

Objectives

Objectives

Pilot a new approach to lead generation

Develop a new model to measure marketing performance

Key highlights

Key highlights

48% conversion rate from organic promotion in carefully targeted social media ‘watering holes’

96 marketing qualified leads secured through PR outreach promoting content

Facebook experiments reduced lead acquisition cost by 76% from LinkedIn

Outcomes

Outcomes

Proof of concept delivered in under six weeks

Digital stack
LinkedIn Slideshare Zapier 
efi  Wordpress Google Adwords Google Analytics

The market response to the manifesto piece Contentology produced for us was startling. The team combined fantastic content with a step change in our approach to digital marketing and delivered brilliant results.

Emma Baker-Smith, Marketing Manager
www.cestrian.co.uk