630% over lead generation target

BPC Group
BPC Group

The world leader in payment solutions, with 190million+ payment cards under management across 59 countries.

Persona

Persona

CTOs in financial institutions – Middle East and Africa

Objectives

Objectives

Seven sales qualified leads for the MENA region within three months

 

Key highlights

Key highlights

Highest inbound lead generation performance in company history

40 sales meeting secured at key industry event

Support with successful global implementation of Pardot marketing automation platform

Outcomes

Outcomes

44 sales qualified leads within two weeks – 630% over target with 10 weeks to go

Digital stack
LinkedIn DrupalGoogle Analytics Google Adwords
 Unbounce   Salesforce Pardot PR Newswire

Ours could not have been a more challenging brief in terms of reaching and engaging with our target buyer personas, but the team at Contentology weren’t at all phased – their strategic approach, lateral thinking and quality content delivered incredible results and helped us secure a sales pipeline that exceeded all expectations.

Iain Brear, Global Marketing Director