Cost per acquisition driven down to £1.94
Part of the €16.9bn turnover Linde Group, BOC is the largest provider of industrial, medical and specialist gases in the UK and Ireland.
Welding business owners in the UK and Ireland
Develop a new model for lead generation
Set up a content marketing programme infrastructure
24.7% landing page conversion rate
Focused digital optimisation strategy resulting in £1.94 lead acquisition cost
Content distribution partnership secured with key industry body
1265 marketing leads during first six months of programme
Predictable monthly lead flow based on careful targeting and optimisation
Though we’ve been producing content for many years, Contentology has really helped to bring purpose to our efforts. The number of leads speaks for itself, but we’re now also reaping the benefits in terms of higher quality social engagement and lower media costs – not to mention buy-in from our campaign marketing teams across the business.
James Foster, Digital and Marketing Communications Manager