Content engagement far exceeding industry standards

Acco
Acco Brands

Kensington, part of ACCO Brands, produces next generation mobile security products. ACCO itself, with an $18bn annual turnover, is one of the world’s largest suppliers of business, consumer and academic products.

Persona

Persona

Corporate IT managers

Key account managers in VARs

UK and US

Objectives

Generate leads amongst critical IT manager audience

Position Kensington as an authority and market leader within the productivity space

 

Key highlights

PR coverage secured in tier one target media

Survey developed and co-ordinated by Contentology resulted in responses far exceeding industry benchmarks

Outcomes

‘Personal’ approach to content format and messaging resulted in higher than anticipated engagement. Later rolled out across the US and Australia.

 

Digital stack
LinkedIn IBMGoogle Analytics Google Adwords SlideshareSilverPop