Content engagement far exceeding industry standards
Kensington, part of ACCO Brands, produces next generation mobile security products. ACCO itself, with an $18bn annual turnover, is one of the world’s largest suppliers of business, consumer and academic products.
Corporate IT managers
Key account managers in VARs
UK and US
Generate leads amongst critical IT manager audience
Position Kensington as an authority and market leader within the productivity space
PR coverage secured in tier one target media
Survey developed and co-ordinated by Contentology resulted in responses far exceeding industry benchmarks
‘Personal’ approach to content format and messaging resulted in higher than anticipated engagement. Later rolled out across the US and Australia.