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Ignition is where purposeful content begins

“Efforts and courage are not enough without purpose and direction”
John F Kennedy

We gain an understanding of where you are and any critical gaps to plug.
Typically a two-hour session to run through a definitive checklist of all the information we need to get going. We then produce documentation that provides the foundations on which to deliver the project or programme.

Frameworks and processes that drive effectiveness and efficiencies from day one. No navel gazing. More speed through less haste.

Ignition

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Goals, motivations and challenges. Not just what they like for breakfast. Digging deep to really understand the conversation in the head. To ensure your content reaches in and becomes part of that conversation. Search, social, media preferences and offer profiling.

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Ensuring consistency and productivity.

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Review and optimisation. Whether a marketing automation mother ship, or an ecosystem of apps, things move quickly in the content marketing world so are there’s always a chance there’s something better, faster and cheaper.

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Checklists covering off the latest thinking, tools and opportunities.

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New opportunities and repurposing with purpose.

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ROI reporting that means something.

Ignition

Planning

Ignition

Planning

Fuel

Content Creation

Fuel

More about Fuel

Engine

Promotion Conversion Measurement

Engine

More about Engine