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A crafty new way to reduce your content promotion costs by 80%

Perfect Audience has opened up a shrewd new advertising capability to UK marketers.

If you can wrap you head around it – it’s genius. A way to potentially reach your audiences at a fraction of the cost of route-one content promotion channels such as LinkedIn and PPC.

But first… a bit of context

For the last twenty-odd years […]

By |April 18th, 2017|Blog|0 Comments

Is this the biggest ever wake up call for b2b marketers?

If you have been on Mars (or indeed half term holidays) you may have missed a major disturbance in the force.

At first glance it doesn’t seem particularly dramatic but it has far reaching consequences for how you approach customer acquisition from hereon in.

Google has removed all PPC ads from the right hand side of the […]

By |April 11th, 2017|Blog|0 Comments

Two recent shifts in the sand that could reshape your 2017 marketing strategy

Marketing technology platforms are evolving fast. It’s nigh on impossible to keep track of what is a fundamental changing of the game – and what’s just a cool app.

B2b marketers know that technology should not be the tail wagging the dog of strategy, but sometimes new technology creates ‘a-ha’ moments to redefine everything.

Two such ‘a-ha’ […]

By |April 4th, 2017|Blog|0 Comments

Three terrible user experiences that content marketers are biting the bullet on

We have to enrich our prospects’ lives. We have to enlighten, inform, entertain…

But we also need to generate revenue.

So how do you strike the right balance between providing value and getting a return for the value you provide?

In 2016 the reality is that we may have to create poor user experiences as the price of […]

By |March 21st, 2017|Blog|0 Comments

The Contentologists’ round-up 4

New tool to analyse what your content says about your personality

The IBM Watson Personality Insights Service allows your content to be put through the scariest looking algorithm of all time.

Your next piece of prose can be scientifically scored against a number of key points of data analysis including your emotional range, agreeableness, extraversion, conscientiousness and […]

By |November 17th, 2015|Blog|0 Comments

Developing a seller persona – not just a buyer persona

B2b marketers spend a great deal of energy in developing buyer personas. A profitable time investment to ensure content engages with human beings rather than dry demographics.

But what about your seller persona?

Do we sometimes forget that we are in the business of building relationships – and not just the business of creating content?

The comedian who […]

By |November 12th, 2015|Blog|0 Comments

The Contentologists’ round-up 3

Are you ready for content atomization?

Another week. Another jazzy term:  ‘content atomization’.

Jay Baer has pulled together a worksheet with no less than 49 tactics to atomize your content marketing

For the initiated:

Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways.

In old money this was also known […]

By |November 9th, 2015|Blog|0 Comments

Four b2b marketing technology trends to keep an eye on

Over the last couple of months we’ve been taking the temperature of a number of B2B CMOs to get a sense of current thinking on marketing technology platforms.

There are some definitive trends emerging.

The emergence of the DIY ‘plug and play’ enthusiast

Conventional wisdom up until 12-18 months ago suggested that you had to make a […]

By |November 6th, 2015|Blog|0 Comments

The Contentologists’ round-up 2

LinkedIn Groups get an overhaul

LinkedIn has been listening to members and the latest round of updates do, in the main, make absolute sense.

Some of the much needed improvements include:

– Conversations will now be posted instantly to a group without the need for manager approval
– The promotions tab has been removed
– You can now insert images […]

By |November 2nd, 2015|Blog|0 Comments

The Contentologists’ round-up

Depressing research

It’s official. B2B marketers are getting less effective at content marketing.

The latest Content Marketing Institute research into B2B content marketing: 2016 Benchmarks, Budgets and Trends in the US paints a pretty bleak picture:
‘Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year.’

 

 

What hasn’t changed is the […]

By |October 27th, 2015|Blog|0 Comments